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Instagram: Connecting Businesses with Over 2 billion Users


With over 2 billion users by the end of 2022, Instagram is one of the most effective tools for businesses to reach consumers and promote their brands. Since its inception in 2010, the platform has continued to refine its algorithms to enable users to engage with the content they see. In this blog, we explain how to use the Instagram algorithm to your business advantage. 


  • Know the Algorithm: Before using Instagram algorithm to your advantage, you have to understand how it works, like every good student you have to master your craft. Instagram’s algorithm uses AI learning to analyze consumer behavior and personalize content based on a user’s interests and fondness. This means that the algorithm will provide the most important and useful content for a user.
  •  Creating compelling content: Having an idea of how the algorithm works is a great start, it’s time to focus on creating engaging and appealing content. The Instagram algorithm hierarchizes interesting content that receives the most likes, comments and posts. To increase engagement consider studying viral posts that are relevant to your niche and then using that as a template, add your level of originality to it. Also, make sure all your posts are in HD and create captions that encourage user interaction. 
Engaging Content: Learn from Viral Posts and Add Your Originality
  • Regular sharing: Posting regularly is important for attracting consumers and increasing interaction. IG algorithm shows some sort of bias to accounts that post regularly. As an individual or business, it is recommended to be sharing content at least once a day or multiple times a week. But remember that quality is more important than quantity, so make sure your content is always good and relevant to your target audience. 
  • Use germane hashtags: Hashtags are a great tool for reaching more people on Instagram. Using relevant hashtags in your posts increases the chances that your content will be discovered by people interested in your type of business. Research hashtags that hold some level of significance and implement them in your posts. Avoid being spammy on posts and only pick the most effective tags according to your business niche.
  • Communicate with your audience: Looking in and interacting with your group of viewers or audience is key to building a steadfast customer base and expanding engagement. The IG algorithm pays consideration to the accounts connected to supporters. So, do not disregard replying to comments and messages, and also like and comment on comments from your audience.
Engage with Your Audience: Reply, Like, and Comment
  • Utilize the beauty of Instagram Stories: Instagram Stories are extremely popular and are a great way to increase engagement, especially from those users that follow your page. Just like posting regularly, the IG algorithm also shows bias to accounts that use all of its features, including Stories. Consider using Instagram Stories to showcase new products and services, share testimonials and reviews, host giveaways, quizzing your audience.
  • Take Advantage of Instagram Reels: Instagram Reels is a feature that came up 3 years ago. This allows users to create short videos, (similar to Tik Tok) share them with their followers and be seen by a wider audience. IG algorithm likes accounts that use all Instagram features, including reels. Consider using Instagram reels to showcase your personal brand, share educational content, or promote new products and services. 
  • Post content at a good time: Try different post times to see when your audience is most active. Publishing your content at a time when your audience is most likely to be online is an important step in your quest for more engagement. In other words, if your content is business related, post it midday or evening. 


Finally, harnessing the power of the Instagram algorithm is critical for businesses seeking to survive in the digital arena. Understanding how the algorithm works and using tried-and-true tactics will help you enhance exposure, engagement, and company growth. Remember that creating a loyal client base and producing profit requires a proactive strategy to use Instagram’s capabilities and communicate with your audience.

Are you ready to take your company to new heights on Instagram? Begin adopting these methods immediately to realize the platform’s full potential. Connect with our team of experts to improve your Instagram presence and get outstanding results. Take advantage of the chance to reach over 2 billion users – act immediately to make Instagram your ultimate marketing tool!